Landing page – A landing page is a page the visitor comes to from a search engine. While this has a minimal value when it comes about visitors coming from organic searches, it has a very big importance when it comes about visitors coming from PPC (Pay Per Click) campaigns. Ideally it’s recommended to have a different landing page for every keyword that is promoted via a PPC campaign – for example if one site sells widgets and it has two PPC campaign, one for red widgets and one for black widgets, than the conversion ration can be drastically increased, by having two landing pages, one that presents their red widgets and one that presents their black widgets.

Link – A link is a web page element (text, image) which when it’s clicked will redirect the browser to a different web page. It is also called a hyperlink.

Link bait – Generating link bait means posting a quality content that people will link to not because they are asked to, but because they feel that the link will be useful for their visitors. This is one of the best off-page SEO tactics.

Link bombing– Link bombing is a combined auctioned of more site / persons that link to a certain site with the same anchor text; this may result in a top ranking for that page for the used anchor text. It affects all major search engines, but the fast and biggest influence is visible on Google. The most common case of link bombing was when during the 2004 U.S. Presidential Elections George Bush’s web page was ranked as number one page in all major search engines for the term “miserable failure”. It is also called Google bombing.

Link building – Link building is the general term for all type of link gathering actions (for example: directory submission, link exchanges, link requests, article distribution, and press releases).