AdSense (www.adsense.com) – Adsense is Google’s program that target website owners that want to earn some extra cash by displaying on their site relevant Google ads.
AdWords (www.adwords.com) – Adwords is Google’s program that targets web site owners that want to advertise their cash. The ads are text based and they appear on Google search results pages and on partner’s pages. The advertisers’ pays for every visit he receives to his site and the cost is direct proportional with the competitivity of the certain keyword they’re targeting.
Algorithm – A search engine algorithm is a certain set of rules that determines the order of results within a search engine.
Alt tag – The alt tag is in fact not a tag by itself, but an attribute to the HTML img tag, which is used to let search engines and visually impaired users know what a picture is about. It is one of the in-page SEO factors. In the past it carried a lot of importance, but nowadays it carries only a minimal value.
Anchor text – The anchor text is the text part of a link (usually the visible part of a link – the text on which a person clicks to open the destination page). It is one of the off-page SEO factors. It carries quite a lot of value, especially when we talk about Google.
API - API (Application Program Interface) is a set of programs, tools and protocols which are used by different software applications to contact with a server. For example all SEO applications that gets information from Google use Google API service. Automated submitting - Automated submitting a site to different search engines and directories is a common practice when it comes about a SEO campaign with a very low budget; however they are not recommended by most search engines and directories and have only a minimal (if any) beneficial effect. It is also called bulk submitting
