California's #1 Search Engine Optimization SEO, Search Engine Marketing SEM, and Internet Marketing Firm. Experts in Linux, Apache, MySQL, PHP http://www.ocitservices.com/ http://blogs.law.harvard.edu/tech/rss Thu, 12 Feb 2009 18:20:48 -0800 Thu, 12 Feb 2009 18:20:33 -0800 FeedForAll v2.0 (2.0.2.9) unlicensed version http://www.feedforall.com Social networking sites were originally formed with the intention of building friendships and networks of like minded social contacts. However, there is no avoiding the fact that these same websites also offer businesses the opportunity to improve their exposure and increase their search engine rankings. Many of the big search engines treat links from these social networking sites as being powerful links and they form a very strong link profile for any business related website. One of the key aspects of any social media optimization strategy is to genuinely get involved and not just needlessly and ineffectively spam the sites. http://www.ocitservices.com/internet-marketing-articles/using-facebook-to-generate-leads.php 85F32E6A-7F13-4F89-A930-85FCE40FC72A Thu, 12 Feb 2009 18:20:33 -0800 Social networking for businesses offers a couple of major advantages. Not only does it help you build a list of contacts and leads directly through the site, but it can also help to build your search engine link profile, ultimately giving you greater search engine results and an increased level of search engine traffic. Because social networking is one of the biggest phenomenon to hit the Internet there are many sites that you can use to promote your business and becoming an active and useful member of these communities will help to increase exposure for your website and business. http://www.ocitservices.com/internet-marketing-articles/7-social-networking-websites-your-business-should-be-involved-in.php 0A77ECF3-B1D3-452C-A8D1-44FCAF615571 Thu, 12 Feb 2009 18:20:05 -0800 When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially improving your search engine visibility. http://www.ocitservices.com/internet-marketing-articles/linkedin-business-networking-online.php BCAEF433-B436-4D1D-AACA-2AA27C28AF2F Thu, 12 Feb 2009 18:19:52 -0800 LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections). However, it goes a step further than this. When you add a new connection, their connections and the connections of those connections will also be added to your network. This provides the professional business person with incredible scope to amass an impressive network of business contacts. http://www.ocitservices.com/internet-marketing-articles/what-is-linkedin-can-it-help-me-promote-my-website.php E4435F89-86B8-4C13-9509-5EEC4D885F1F Thu, 12 Feb 2009 18:19:14 -0800 While the MySpace social networking website is predominantly seen as being a music related site, it can be used for much more. Integrated into your online marketing mix, and treated properly, it can form a good basis for Social Media Optimization and for Search Engine Optimization. Certain social networking sites, including MySpace, naturally receive a lot of weight from search engines. As such, a link to your own web pages from MySpace pages can giver search engine rankings a boost. However, perhaps the biggest benefit of using MySpace is the ability to network with people that are naturally inclined to use the service you offer or buy the product you provide http://www.ocitservices.com/internet-marketing-articles/using-myspace-to-promote-your-business.php E856AF07-DC1B-4E94-B745-14DC6B8FBD92 Thu, 12 Feb 2009 18:18:45 -0800 A website and online presence is one aspect of the marketing mix for a business. For the small to medium business, there is no reason for a website to be the sole method of marketing – but by integrating a website into your marketing plan you can drive new leads and generate new business that you wouldn't ordinarily reach using a single avenue of advertising. http://www.ocitservices.com/internet-marketing-articles/injecting-internet-marketing-into-your-marketing-mix.php 8861A51C-73E8-4C9E-B51E-018290E7F328 Thu, 12 Feb 2009 18:18:09 -0800 Keeping in regular contact with your existing and prospective clients is an important part of running an online business. In doing so it's possible to persuade waverers that they should purchase your product or pay for your service. It is also possible to remind past customers that you exist, the products and services you offer, and any new products or discounts that you are currently running. Many options now exist to aid the website owner in keeping their visitors, customers, and leads updated but which is the best, or is it possible to offer all the options? http://www.ocitservices.com/internet-marketing-articles/keep-in-touch-newsletter-blog-or-rss.php EAC5F755-D6A3-4ECC-AAB1-9F8B78702AE8 Thu, 12 Feb 2009 18:17:49 -0800 Cross selling is a method of improving sales figures at very little extra cost. Because a website cross sells items to existing customers, lost customers, and new customers, much of the expensive marketing and advertising has already been conducted. A lot of the cross selling technique is down to how effectively you educate your visitors and potential buyers concerning the range of products you do offer. By also adding promotional offers or attempting to cross sell items using more specific methods it is possible to further increase its impact. http://www.ocitservices.com/internet-marketing-articles/cross-selling-through-product-promotions.php 95554284-E246-4BB9-B227-187CCE3AFE33 Thu, 12 Feb 2009 18:17:23 -0800 According to recent trends, most surfers go online looking for dynamic websites. Static textual websites are far from being dead, but many people are looking for interaction and less static content. The problem with this is that we have all heard the difficulties of optimizing Flash websites and those that use very little or no text. While it’s true that the science of optimization differs slightly for dynamic websites, it is possible to perform just as well as a static text based site. http://www.ocitservices.com/internet-marketing-articles/seo-for-dynamic-websites.php CDD04110-A74A-4F37-8A4E-5315B07ED778 Thu, 12 Feb 2009 18:16:59 -0800 While the Christmas holiday season is generally one of the most lucrative for retailers of all types, many participants in the AdSense program have noticed a marked decrease in AdSense revenue surrounding holidays like July 4th, Thanksgiving and even Christmas. AdSense revenue can be quite unpredictable, of course, and this can present quite a challenge to those who rely on the program for all or a significant portion of their incomes. http://www.ocitservices.com/internet-marketing-articles/google-adsense-strategies-anticipating-and-maximizing-holiday-season-revenue.php 3544AC79-D7BD-4D98-B1D5-356213133618 Thu, 12 Feb 2009 18:16:40 -0800 Create a website and in no time at all you will be receiving visitors, right? Wrong. It can take time before a search engine finds and indexes your site. Once it does, it is by no means any guarantee that you will be one of the first sites listed under your subject. http://www.ocitservices.com/internet-marketing-articles/an-introduction-to-search-engine-optimization-and-web-design.php C35A8263-577B-4B7E-A2B5-CD68DDCD016E Thu, 12 Feb 2009 18:16:07 -0800 Identifying and acting on trends is important in every business. It helps to identify new products or services, opportunities to expand on an existing range, and it can provide insight into a more effective marketing strategy. Trends provide you, as a business owner or entrepreneur, with the opportunity to steal a lead over your competitors, especially if you learn to quickly identify the early signs of a new trend. http://www.ocitservices.com/internet-marketing-articles/trend-spotting-to-improve-your-business-efforts.php 63183D9A-5C31-430E-B767-689CEDD9059A Thu, 12 Feb 2009 18:15:41 -0800 Site credibility helps determine how successful a website will be. A site considered to have a lot of credence within a particular area will be able to sell more products or services, promote more affiliate links, and even sell their own services at increased rates. Improving site credibility can vastly improve the overall performance of any online business but how is this credibility determined by users, and how can you improve the sense of credibility that users place on your si http://www.ocitservices.com/internet-marketing-articles/how-to-improve-site-credibility.php 1C86856C-9D1B-4391-AF71-A215FE262D94 Thu, 12 Feb 2009 18:15:15 -0800 A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. All marketing techniques lead visitors to a specific page and, as such, each could have a different landing page. The performance of a landing page is essentially tracked by the rate of conversions that it generates and there are numerous factors that combine to create an effective landing page. http://www.ocitservices.com/internet-marketing-articles/increase-conversions-with-optimized-landing-pages.php 42F658F4-F17A-41DC-AC10-B2BE3E6D6A52 Thu, 12 Feb 2009 18:14:52 -0800 Particular colors spark certain emotions and feelings within all of us. While there are some guidelines that any designer, including a web designer, can follow, it is also important to remember that cultural and regional differences may mean that the same color sparks a different reaction in different groups of people. Marketers and marketing companies from every type of media have long relied on our emotional relationship with color to improve the performance of an ad, make packaging more appealing, and generally improve the performance of a product. http://www.ocitservices.com/internet-marketing-articles/the-psychology-of-color-in-web-design.php 503AECD8-D6BB-4DF8-BFEF-2574766BC522 Thu, 12 Feb 2009 18:14:12 -0800 Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit. A well branded website becomes synonymous with a particular service – for example when we think of search engines we think of Google and when we think of auctions we think of Ebay. By branding your website you could enjoy the same benefits of cornering a particular niche. http://www.ocitservices.com/internet-marketing-articles/branding-your-website-to-improve-sales-and-retention.php 59C1D3F4-5E4F-4525-9122-82DD76D1804C Thu, 12 Feb 2009 18:13:53 -0800 Google is hands-down the most popular of all search engines and commands the majority of all searches conducted on the Internet. There are many ways to get noticed by Google and have your web pages climb the results pages. It’s important to remember, though, that your ultimate goal is profit or sales, rather than simply having a busy website. Conversions should be as important as the number of visitors you receive. http://www.ocitservices.com/internet-marketing-articles/essential-steps-to-help-get-your-site-indexed-in-google.php 951C5FCA-3E2E-4EA3-A75F-C19EBF8E6A4D Thu, 12 Feb 2009 18:13:20 -0800 In many ways, keyword research is what differentiates effective Internet marketing from non-targeted and poor performing marketing. Whether you're embarking upon an SEO or PPC campaign, the keywords you use are vitally important. Good keywords mean relevant visitors and improved site performance. Incorrect keywords mean few click through, little traffic, and a poor conversion rate. http://www.ocitservices.com/internet-marketing-articles/the-importance-of-semantically-related-keywords.php C871B056-6CAC-496E-ABD2-F0F0BDAE41C9 Thu, 12 Feb 2009 18:12:42 -0800 To be successful on the web you must have visitors to your site. They must be able to find you or your efforts will have been in vain. How do they do this? The best way is to have your site indexed by the major search engines (Google, MSN, and Yahoo). Once a searcher types in a keyword that your site is indexed for, the page should come up in the search, and hopefully on the first page. Having your site indexed by Google should be your first priority. http://www.ocitservices.com/internet-marketing-articles/how-to-quickly-get-your-website-indexed-by-google.php C4AC760F-A4B1-4CE8-AC8B-8D14ED457458 Thu, 12 Feb 2009 18:12:13 -0800 Search Engine Optimization, or SEO, can appear an in-depth and difficult topic. On the question of what you should do next for your SEO campaign, the answer is always slightly different because the most effective SEO strategies are those that are tailored to meet the need of your sites. There are, however, a number of strategies that you will need to complete. Below are some of these strategies. http://www.ocitservices.com/internet-marketing-articles/search-engine-optimization-strategies.php 62D2CBC9-92CB-4D4A-9B35-F7B8A3C94290 Thu, 12 Feb 2009 18:11:52 -0800 LSI, or Latent Semantic Indexing, is literally the indexing of documents based on related or semantically related keywords. Google, in particular, is widely believed to use LSI or a similar form of topic based indexing when compiling and ranking web pages. They’ve done this in order to try and provide more organic results of websites that contain genuine, naturally written content. http://www.ocitservices.com/internet-marketing-articles/lsi-and-semantic-indexing.php 9B8E779C-60BC-4045-81F7-3B3A51792ECB Thu, 12 Feb 2009 18:11:37 -0800 Guerilla marketing is basically the use of more radical methods to gain traffic to your website and generate sales and profits. The guerilla marketer is usually one of the most active marketers because, as a marketing strategy, guerilla marketing tends to lean preference towards spending time and energy rather than money. Often seen as the ideal way for new ventures to build a solid foundation, guerilla marketing strategies can be implemented on any site of any age and produce very good results. http://www.ocitservices.com/internet-marketing-articles/internet-guerilla-marketing-tactics.php 32EC943A-D469-41E8-86FF-2401BF2687B4 Thu, 12 Feb 2009 18:11:05 -0800 SMO, or Social Media Optimization, is one of the latest Internet marketing strategies. Social media websites have become vastly popular, with the dawn of Web 2.0 being seen as the dawn of the social Internet. Static websites that are rarely updated are becoming less desirable and, in their place, websites that offer user interaction of some description are becoming the more popular destination for the world’s surfers. Effective SMO contains a number of elements that are often associated with other forms of online marketing. Link building and viral marketing are a big part of SMO but still only a portion. http://www.ocitservices.com/internet-marketing-articles/a-brief-guide-to-social-media-optimization-smo.php D7DCF0DB-C4A6-4D42-8EA8-9806C50CD809 Thu, 12 Feb 2009 18:10:50 -0800 A Call To Action, or CTA, is the link or other function on a web page that drives your visitors to perform your desired action. Desired actions can range from navigating to another page through to making a purchase or signing up for a newsletter. The more effective your CTA, the better your conversion rate will be, the more sales or referrals you will generate, and the better your profit levels will become. http://www.ocitservices.com/internet-marketing-articles/how-to-improve-your-cta-call-to-action.php D0CA1237-C052-4321-A208-055DF233CBE3 Thu, 12 Feb 2009 18:10:09 -0800 As web marketers we are provided with a slew of statistical information. Much of the information provides value when interpreted properly, although to really take advantage of this value, it is essential that we act upon the interpretation to optimize our website. A good web analytics package is a necessary. Good packages don't have to cost a considerable amount and there are even free packages available that provide ample information. As well as server log information, you should have access to your sales figures and to advertising performance figures. http://www.ocitservices.com/internet-marketing-articles/using-statistics-to-improve-your-customer-retention-and-bounce-rate.php 87EAC46D-3171-4FFD-AA79-5A96FA8F2222 Thu, 12 Feb 2009 18:07:53 -0800 Search Engine Marketing, commonly referred to as SEM, provides websites with an accurately measurable and instant source of website traffic. Effective SEM needs to be well managed from the research stage through to the continual measurement and optimization of ad campaigns. Poorly managed campaigns can cost you money, and without accurate performance measurements, it is impossible to tell the campaigns that are working from those that are simply sapping your budget. Most PPC campaigns need to follow a set pattern to prove effective. http://www.ocitservices.com/internet-marketing-articles/6-steps-to-effective-search-engine-marketing.php A819FB7C-2FF9-456A-AA09-30E0C582B7C3 Thu, 12 Feb 2009 18:07:24 -0800 If you own your own internet business and you need new marketing strategies, you may want to begin with strategies that have been proven successful with others. When you have your own online business, you want to use the marketing strategies that will bring you the very best results. There are many strategies available for internet marketing; however, the following strategies have proven successful and effective many times over. http://www.ocitservices.com/internet-marketing-articles/internet-marketing-strategies-to-make-your-business-successful.php 11897637-1EE6-45CC-AC77-5C1D18A0F79E Thu, 12 Feb 2009 18:07:01 -0800 Viral marketing is an extremely appealing concept to many marketers. Whether it is online or offline viral marketing we refer to, it is the very concept of having your product or service trip off the tongue of all would-customers without having to spend a small fortune. In practice, the reality is a little different. Companies and websites can try for campaign after campaign to create something that goes viral but unless they really hit on something unique and appealing, it won't happen. http://www.ocitservices.com/internet-marketing-articles/when_marketing_goes_viral.php 5150D90B-0A36-4F1B-9489-084DF018D1A3 Thu, 12 Feb 2009 18:06:32 -0800 When we talk about web accessibility we tend to mean accessibility for people with disabilities. However, it is beneficial to look at site accessibility in broader terms. If your site is inaccessible to any particular group of people then you are losing out on potential visitors. For instance, while it's true that the majority of surfers use one or another incarnation of Internet Explorer (IE), there is an increasingly large percentage of people using Mozilla Firefox and other alternatives. These browsers deal with HTML and other languages in different ways. What may be accessible on IE may not be accessible on Firefox, and vice versa. http://www.ocitservices.com/internet-marketing-articles/web_accessibility_and_your_website.php 0DC48A92-8C50-4050-86F0-43397502198E Thu, 12 Feb 2009 18:06:09 -0800 Video marketing is one of the latest forms of online marketing to emerge as a major avenue for building traffic. It offers Webmasters the opportunity to brand their website and to conduct viral marketing campaigns that have the potential to drive masses of traffic to a website. Web browsers want to gain access to relevant information quickly and painlessly, and video marketing offers exactly that. http://www.ocitservices.com/internet-marketing-articles/video_marketing_basics.php 67FB8A70-5D8A-47DE-857E-A7AB1A2A3048 Thu, 12 Feb 2009 18:05:48 -0800 Universal Search has recently become one of the most widely talked about topics in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Google is, once again, a culpable party in this increased exposure. Ask was one of the first search engines to introduce universal search, and a number quickly followed suit. It wasn't really until Google introduced a similar aspect to its search portfolio that the online marketing industry stood up and took notice. http://www.ocitservices.com/internet-marketing-articles/the_basics_of_universal_search.php E1A950CD-714B-489F-88F0-FD2684BE52C6 Thu, 12 Feb 2009 18:05:22 -0800 Webmasters no longer need to rely on textual content, or even static graphic content for websites. Audio has never been a popular choice for the majority of websites because it can become annoying for visitors unless executed perfectly. However, thanks to the increasingly short attention span of surfers, a new technology has emerged as offering a superb alternative – streaming video content. http://www.ocitservices.com/internet-marketing-articles/using_streaming_video_as_web_content.php A7FAA2C5-6B3D-4CD5-B6F2-17AAC9C8639F Thu, 12 Feb 2009 18:05:01 -0800 Most businesses can benefit from a good, online presence. Whether a website is used as an online portfolio and contact method or a more complex customer management and shopping cart doesn't matter. What matters is that your website matches the professionalism of your organization. Many websites that fail to make the impact expected, fail because they are inaccessible or simply look unprofessional. The effectiveness of a website design comes down to a lot more than colors and code. http://www.ocitservices.com/internet-marketing-articles/necessary_elements_of_website_development.php FE84BB32-C761-4789-89B9-8833ED1DB28F Thu, 12 Feb 2009 18:04:32 -0800 SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword. The majority of web users click on one of the top 5 results on the first page when they complete a search. As such, the ultimate goal of any SEO (Search Engine Optimizer) is to gain one of these coveted top spots, with the number one ranking being the primary objective. http://www.ocitservices.com/internet-marketing-articles/why_keywords_are_vital_to_an_seo_campaign.php 0693EAEF-AD41-4304-A88D-6FB65417D1E5 Thu, 12 Feb 2009 18:03:51 -0800 Both SEO (Search Engine Optimization) and PPC (Pay Per Click) require keyword research as part of the preparation stage. While some of the methods are similar, there are major differences when conducting keyword research for PPC when compared to research for SEO purposes. You will typically need to use different tools and certainly need to ascertain different information. A good SEO keyword may not be a good PPC keyword and vice versa; these two marketing styles should be treated separately in every aspect of the campaigns. http://www.ocitservices.com/internet-marketing-articles/keyword_research_for_ppc.php 89950BE8-C7CB-4830-94C2-12D1439A05F8 Thu, 12 Feb 2009 18:03:22 -0800 There are a number of methods to build website traffic, some good and some not so good. Text links are often considered to be the vehicle that helps to drive search engine traffic to your site, because the number and quality of links a page has is used to determine its relevancy and ranking. However, it is important to remember that text links can drive traffic directly to your site as well. Gaining links is always best done manually, in order to prevent links from bad neighbourhoods and to ensure that you receive targeted traffic from your efforts. http://www.ocitservices.com/internet-marketing-articles/paid_linking_the_benefits_and_the_drawbacks.php 473F61EF-8B87-4E60-8648-679FD624576E Thu, 12 Feb 2009 18:02:31 -0800 Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. What qualifies as a conversion depends on your site but is essentially a visitor that performs a desired action – whether that's making a purchase, clicking a link, or submitting their information. The conversion rate is the number of visitors that perform this action compared to the total number of visitors. http://www.ocitservices.com/internet-marketing-articles/how_to_increase_website_conversions.php C4923EC9-1D13-4C7A-A060-FEB5D5A7109A Thu, 12 Feb 2009 18:02:01 -0800 As the reach of the Internet has broadened the number of business competing online has also increased markedly. Gone are the days of building a website, adding some products, and watching the profits roll in. E-store owners and Webmasters need to put much more effort into their marketing efforts and the content of their website in order to gain those coveted sales. One of the most effective methods of improving your online business is becoming an expert in your field. http://www.ocitservices.com/internet-marketing-articles/the_voice_of_an_expert.php D0DA3EA6-884B-49A4-B2F4-85AB901756F5 Thu, 12 Feb 2009 18:01:31 -0800 The early days of the Web allowed users to search for information and read it. Very little user interaction with the content occurred if any, unless the user needed a shopping cart. This was known as Web 1.0, a type of read-only web. http://www.ocitservices.com/internet-marketing-articles/from_web_2_social_shopping_success_to_web_3_targeted_business_triumph.php EB8D773F-2E27-4586-9D2C-DC9BFA05DC20 Thu, 12 Feb 2009 16:17:13 -0800 Web 3.0 is the new generation of the World Wide Web, through which Web 2.0 technology joins hands with the Semantic Web, making it possible for humans as well as machines to access and use the information stored in the Web. With Web 3.0, machines will be able to perform tasks requiring human intelligence, reducing our time and effort on the Internet dramatically. http://www.ocitservices.com/internet-marketing-articles/an_introduction_to_web_3_0.php E7B9E39D-2DFE-413D-BEB2-1E2EF1512CB9 Thu, 12 Feb 2009 16:17:14 -0800 This article explains how to integrate keywords into a website in ways that will increase the sites chances of being listed higher by search engines. The article compares two sites about Chevrolet Corvettes, one that was listed on page one of a Google search and another that was listed on page 75 of a search, and compares what each site did and did not do correctly. It gives specific examples on how to write titles, use Meta tags, and more. http://www.ocitservices.com/internet-marketing-articles/choosing_and_using_keywords_to_improve_search_engine_optimization.php C186CC64-20B4-4B55-AB5E-B1B7E11B65C3 Thu, 12 Feb 2009 16:17:15 -0800 If your site is in Google Purgatory, prepare to spend some time suffering. http://www.ocitservices.com/internet-marketing-articles/getting_out_of_google_purgatory_the_supplemental_index.php C1A8B2F1-3C47-46BC-A6FC-11A6DF527026 Thu, 12 Feb 2009 16:17:16 -0800 If you want Google to rank your website highly, you must avoid all appearances of spam. http://www.ocitservices.com/internet-marketing-articles/dont_wave_any_spam_flags_if_you_want_traffic_from_google.php 3BD4A4DF-4E52-4EC8-A930-F9D136BF17B0 Thu, 12 Feb 2009 16:17:17 -0800 You're writing a blog, but not even your mother reads it regularly. How do you get people to visit and keep coming back to your site? By following a few simple steps, you can begin to see immediate increases to your traffic. http://www.ocitservices.com/internet-marketing-articles/five_steps_to_increase_traffic_to_your_blog.php 9226F294-EE98-4164-B594-3EEE3B4C9850 Thu, 12 Feb 2009 16:17:18 -0800 Blogging is one of the most important tools that online webmasters have as a means of promoting their business. Why? Blogs have the power to reach many thousands of people that are interested in exactly the type of products or services that you sell. http://www.ocitservices.com/internet-marketing-articles/blogging_for_business.php 906267D0-6385-4712-AB35-1CF12D120F99 Thu, 12 Feb 2009 16:17:19 -0800 SEM (Search Engine Marketing) is a pooling of various online marketing strategies to increase traffic flow to a website, a blanket term which includes SEO (Search Engine Optimization), SMO (Social Media Optimization), pay-per-click advertising, and paid inclusion into search engines http://www.ocitservices.com/internet-marketing-articles/why_is_search_engine_marketing_so_effective.php A6F8C89C-E6E0-4961-8ACA-E4B340ED9700 Thu, 12 Feb 2009 16:17:20 -0800 "Online search is the primary tool most people rely on to do everyday research." Ken Cassar, Senior Director of Analytics, Nielsen/NetRatings. http://www.ocitservices.com/internet-marketing-articles/a_website_is_good_business_for_your_business.php EFE73582-F4B3-4B7B-AA6C-63A35A9A2585 Thu, 12 Feb 2009 16:17:21 -0800 Selling a product online is a great way to break into the world of commerce without all of the expenses involved in setting up a brick-and-mortar business. Unfortunately, many people do not realize that selling a product online involves more than slapping a product description on a web page and waiting for the money to roll in. Selling online involves time and effort, and many internet retailers make costly mistake http://www.ocitservices.com/internet-marketing-articles/common_costly_mistakes_when_selling_a_product_online.php C8D053EB-CD0D-470C-9CEE-6E16EEF7F7FB Thu, 12 Feb 2009 16:17:22 -0800 When it comes to web design, quality must be the one constant, and that quality must be built into the design, not tacked on afterward as an afterthought. http://www.ocitservices.com/internet-marketing-articles/quality_web_design_and_the_future_of_your_business.php 73B8D14C-58B1-40A6-9D09-09232C971DEF Thu, 12 Feb 2009 16:17:23 -0800 Linux hosting is an alternative to using Microsoft Windows-based technology for operating a website. Linux is an open-source operating system, which means the code that makes it run is publicly available. http://www.ocitservices.com/internet-marketing-articles/what_is_linux_hosting.php 44A82D72-1E7E-47BD-BA79-4B3AD4C1F960 Thu, 12 Feb 2009 16:17:24 -0800 Online shopping has quickly outstretched high street shopping for popularity and overall spend. One of the big advantages that consumers gain is the ability to comparison shop for a better deal. However, for the e-store owner or service provider, this can make it difficult to survive without offering the lowest prices and the greatest deals. Decreasing prices has an obvious effect on your revenue and profit so it is vital that you aim for the right target market and attempt to build customer loyalty. http://www.ocitservices.com/internet-marketing-articles/six_steps_to_improve_customer_loyalty_from_site_visitors.php D1575309-EEFC-4917-BFF8-0140563E1238 Thu, 12 Feb 2009 16:17:25 -0800 Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. It is also true that the more competitive the keywords you target, the more costly a campaign will prove and the less cost effective it will be. There are methods to help ensure that an SEO campaign proves both effective and cost effective. http://www.ocitservices.com/internet-marketing-articles/is_seo_cost_effective.php 519D43B1-24F1-44D1-A0C3-79F9F6848C6A Thu, 12 Feb 2009 16:17:26 -0800 For any Webmaster that keeps a keen eye on their site analytics, and all the good ones do, it is always a pleasant surprise to see a new and unexpected source of traffic. Until recently, unless you owned a technology based website, it was unlikely you would have seen Digg as one of those emerging traffic sources. However, the whirlwind popularity of the service has seen it delve into new depths and open its community based website up to a much broader range of categories. http://www.ocitservices.com/internet-marketing-articles/have_you_been_dugg.php 77DA3AEF-A2D1-4F44-8372-80E0C8000D9E Thu, 12 Feb 2009 16:17:27 -0800